With the increasing number of companies today, it is expected that some of them offer the same. If company A is offering dry goods, company L, O, and S might offer the same. Thus, it shows that the world of business increases the competition of everyone. So, these companies need to be smart with how they operate their businesses. They must be competitive from the other to be on the list of companies with higher sales. The question is, how can they do it? The simple manner of effective selling has done, but still, the sales remain constant. The main reason is that the customers are divided. So, every business must be alarmed about it. Although you have higher sales, there is no time for you to stay confident. Always keep in mind that every day is a competition that you need to remain standing. Given that the world today had been embracing modernity, advanced technology is applied.Demand Planning: Answer The Needs And Wants Of The Customers