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Demand Planning: Answer The Needs And Wants Of The Customers

With the increasing number of companies today, it is expected that some of them offer the same. If company A is offering dry goods, company L, O, and S might offer the same. Thus, it shows that the world of business increases the competition of everyone. So, these companies need to be smart with how they operate their businesses. They must be competitive from the other to be on the list of companies with higher sales. The question is, how can they do it? The simple manner of effective selling has done, but still, the sales remain constant. The main reason is that the customers are divided. So, every business must be alarmed about it. Although you have higher sales, there is no time for you to stay confident. Always keep in mind that every day is a competition that you need to remain standing. Given that the world today had been embracing modernity, advanced technology is applied.

An advanced process – easy and fast 

To figure out what are the demands of the customers and which one is higher, an advanced tool is needed. Although it can be done by a human, it still needs time, energy, and effort. A manual survey like giving polls to be answered by the people in every house can be stressful. It costs energy, effort, time, and money which is very stressful. Why not take the advancement of technology? Using an effective tool to make forecasting fast pace and easier. This is the scenario where particular software for forecasting plays a big role. Demand Planning Software is a process of demand forecasting of a product or service. It will be produced and delivered to customers’ satisfaction. The tool is considered as a vital step in the process of supply chain planning. Supply chain management has a big involvement in planning with two sub-functions: 

Demand planning will be done by marketers, sales managers, and manufacturing managers. They are the responsible individuals who take account of the movement of planning. It is to address the demands of the customers. Many companies have assigned staff holding the titles as demand planning analyst and demand planner.  

The key steps

What is the main purpose of demand planning? Its main purpose is for statistical forecast preparation. There will be a planning team in different departments from operational, sales, and technical, who joined forces. The team will start to review the following gathered available information:

After reviewing, the team will agree on a particular forecasting model. It is believed to be the most effective at forecasting demand. Also, the team can come up with another analysis like actual sales of the competing product, as newly added data. They can make use of it on revising the model and results from a forecast if needed. This can be an advanced method on how to make a demand planning process goes smoothly. The powerful software makes demand planning easier and simpler for the team to come up with a fresh forecast. 

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